Cygnus
Capital can work closely with General Partners (GPs) to assist with
their strategic analysis and planning, to ensure effective positioning
of their funds, and then provide the full spectrum of fundraising
services. Alternatively, Cygnus Capital can work with managers who
have already developed their offering, to extend their reach into
the markets, on a particular geographic basis, or to top-up towards
the end of a fundraising campaign.
Cygnus Capital can help GPs to develop placement documentation,
sales literature, presentations, performance data and due diligence
packs.
Cygnus Capital’s fundraising process includes:
• Analysis of GPs’ strategy
to develop an effective marketing plan
• Distribution of sales literature to prospective investors
• Initiation of dialogue to gauge investors’ interest
• Planning and co-ordinating investor meetings
• Briefing managers prior to each meeting
• Attending and recording all meetings
• Supporting investors’ due diligence
• Following-up to close deals